Such relevant things to type in this bar are names of events, sports and even teams.īelow this function is a concise list of links regarding in-play betting and another drop down menu that is concerned with promotions. The uppermost section of this list of features is a search bar allowing punters to type in what they are looking for and, hopefully, get directed straight to the relevant page. The left hand side of the sportsbook homepage is also dedicated to seeing their customers easily navigate the site. They are also able to move to the casino and games areas whilst there are also tabs to allow bettors to play poker and read more about Stan James' mobile application. In the banner below this initial green header is a number of links allowing punters to move from the sports homepage to the page concerning in-play bets. To the left of this is where there is a tab to change the adverts up the right hand side of the page to your betslip, the functionality of which will be explained later. Registered Stan James users can sign in using the two boxes entitled 'username' and 'password' in the header in the top right hand corner of the sportsbook homepage.
#Stanjames bookmaker series
The Champion Hurdle is the final leg in a series of races, the bookmaker sponsoring all under this umbrella.
Perhaps the pinnacle of these partnerships is the company's sponsoring of the Cheltenham Festival's Champion Hurdle, thanks to increased footfall and television viewing figures since the bookie's association with the event back in 2010. The business is now run by CEO Denis Kelly with the brand now incorporating 90 betting stores across the UK as well as running an online website (that also offers its customers the chance to play poker and casino games), a smart phone app and a telephone betting service.įamous for their green and white signage, Stan James have managed to reach a vast number of punters through their sponsoring of a number of key sporting events. The bookmaker wasn't always an international enterprise, the company's founders Steve Fisher and James Holder, starting off by opening just one shop back in 1973. Such an approach is replicated across Europe and allows the firm to focus the Stan James brand on the United Kingdom market. Similarly, in Oregon, America they trade under the name of 'Racing2Day' and in Ireland Stan James joined the Betpack team. In Spain, as a primary example, the firm is behind the Golden Park online brand. According to their website, Stan James' online arm services customers from 120 countries though instead of capitalising on this success by replicating this service to occupy a number of different Stan James domain names, the company instead invests in emerging foreign brands. Stan James have their headquarters in Oxfordshire, England and whilst many of their rivals revel in the fact that they are recognisable names across the world, Stan James takes a different approach.
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